For many business owners, one of the most daunting tasks is establishing their price. The most common pricing mistake made is using your competitors’ pricing. There are several reasons why this is a bad idea: If, as you claim, your … Continued
When I ask business owners what their customers are buying, I usually get a litany of their products and services. In reality, there are only three things any of us buy: Image Innovation Time savings Image We buy things because … Continued