My promise to you:

Higher prices…

…regardless of what your competitors or the economy are doing

Success

My clients and I enjoy our greatest success when they are:

• Honest – in particular, they’re honest with themselves about what they’re good at and where they need help.
• Confident – confident people are more open to new ideas and make decisions more quickly.
• Results-oriented – they’ve demonstrated the ability to get results.
• Action-oriented – when they hear or see something that makes sense, they’re off and running with it.

Keys

The 5 keys to a premium-price strategy:

1. Clear brand promise in the form of a tagline that will: succinctly communicate the result your customer will get, beg the question “How do you do that?” and lay the foundation for benefit statements in your sales call.
2. Psychographic profile of your ideal customer…a profile based on values, behaviors and characteristics instead of demographics…improving both the ROI on your marketing dollars and your close rate.
3. Marketing message/Positioning statement designed to attract your ideal customer and repel those who aren’t…saving you time and energy.
4. Sales scripts that convert benefits into dollars and cents value…by leading prospects and customers through a calculation of value. They trust the numbers when they help create them.
5. Bundling/pricing in which you create 3 budget options and learn how to present them in a way that assures that your customer gets a great result and you are compensated well for that result.

I’d like to be compensated well for the value I provide, please have Dale call me at:

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Dale Furtwengler

Dale is the founder of Cutting Edge Business, a firm dedicated to helping you gain the customers you desire and the profits you deserve. Dale’s a former CFO (Chief Financial Officer) with experience in a variety of industries. He’s also an internationally-acclaimed author whose works have been recommended by the University of Glasgow, the University of New South Wales and the Australian Institute of Management.