Clients who employ this system typically only need 14% to 20% of the sales previously needed.

Are you ready to achieve a greater profit with less effort? Join the masterclass designed for dedicated business owners like you.

If you are a business owner who wants to:

  • Spend more time serving customers and less time marketing and selling. 
  • Attract more of your ideal customers and repel those who aren’t.  
  • Be compensated fairly for the value you provide.  
  • Enjoy long-term, profitable relationships with your customers.  
  • Generally, have more fun doing business.  

September 5th, 2024 at 9 AM Eastern | 8 AM Central | 7 AM Mountain | 6 AM Pacific

September 5th, 2024

Join the Masterclass

What You Get (Takeaways)

In 4 hours, or less, you’ll come away with a:

  • A clear brand promise…that succinctly communicates the result your customer can expect.
  • A psychographic profile of your ideal customer…a profile based on values, behaviors, and characteristics that align with yours, for it’s in alignment that you have your greatest value.
  • A marketing message that attracts customers who fit your profile and repels those who don’t.
  • A sales script that leads the customer through a calculation of value…when they are involved in calculating the value of your offering, they trust the numbers. 
  • Three bundling/pricing options that enable your customers to make a more informed decision while increasing your average ticket sale
  • 90 days of unlimited phone and email access during normal business hours, Monday through Friday, 8 a.m. to 5 p.m. Central time, to answer any implementation questions that may arise.

This investment is a commitment to your business’s future. With a limited class size of just 6 participants, you’ll receive personalized guidance and support. Secure your spot now to be able to join this masterclass.

Our mission is to help you build a business that not only thrives financially but also brings you fun and fulfillment. PLUS you will get a post-event 30-minute one-on-one call with Aaron to ensure you are implementing this valuable masterclass and have made the changes needed to thrive.

(Fee is Non Refundable) While non-refundable, it ensures you are associating with equally committed business owners. In the event of an emergency, you can apply this investment to a future workshop.

I’m Ready to Invest In My Success

Dale’s testimonials

“I learned A TON! I’ve taken a few Econ classes, but this is definitely a new approach to this concept [price elasticity]. I think it helped me reframe how I think about sales and marketing, and how to find the right customer base. It’s not always about the masses.”

“Dale made a few key points that were easy to remember for value pricing. I learned a lot from his talk and it gave me quite a few things to think about.”

“Bring him back for sure!”

– Washington University Graduate Entrepreneurship students

Aaron’s testimonials

“I want to thank you for your help in defining what I have to offer with my business.”

“Thanks! This has been really good for my business and for me mentally. I forgot that I love what I do.”


Dale Furtwengler is the founder of Cutting Edge. He’s an author whose works have been recommended by the University of Glasgow, the University of New South Wales and the Australian Institute of Management.

🌐 Connect with Dale:
Aaron Montgomery is a passionate advocate for business owners, helping them build businesses they love. He is the Founder of Our Success Group and the author of the business foundation book – The FUNdamentals of Business Success. Aaron is certified by New York Times best-selling author, Jack Canfield as a Success Principles Certified Instructor.

🌐 Connect with Aaron: – Website – YouTube Channel – Amazon Book Link

Join the Masterclass