Most business owners love what they do, but resist selling. That’s because they have the traditional view of sales being one of persistence in persuading people to buy. The good news is that this perception, if it ever was accurate, … Continued
Which of these economic changes do you think pose the greatest danger to your business…a rising economy or a declining economy? Long-time readers know my penchant for counterintuitive thinking and have already guessed that it’s the rising economy. Let’s explore … Continued
“Oh, so you sell from the specific to the general!” Background A customer service consultant, who had only been in business about a year, asked me: “How do you sell everything that you do?” At the time I was offering … Continued